Tatyana Andrianova
Shaping the sound of modern culture
Creative professional changing Moscow cultural landscape since 2005
EVENTS & COLLABORATIONS
Over 2000 events for more than 1,8 mln guests
10 seasons as creative and program director at Strelka, one of the most famous and beautiful venues in the heart of Moscow: bookings of Sun Ra Arkestra, Connan Mockasin, Kelis, The Comet Is Coming, and many more great international acts, FIFA broadcasts, collaborations with Boiler Room and NTS, Jameson Yard x Strelka Bar pop-up project, and work with world-known brands.Program direction for the hippest boat in the Moscow, Cruise II by Kuznyahouse in 2024 and next year.
Music program curation for 19:01 space at the Kristall factory in 2023, and for VELO1 opening event in 2021. Program direction of Dynamo football club pop-up at GUM in 2023/2024.
RADIO
20 years of broadcasting
Started in mid 2000s as program director of the radio station of journalism faculty at Moscow State University, which became the first online campus radio in modern Russia.In 2009 co-founded and run for eight years Follow Me radio, recognized as the best online radio in Russia by Afisha Magazine. Notable collaborations include the ones with Gorky Park, changing its sound image, and with Red Bull Music Academy, telling about local artists and creating the interactive music map of the country.Now hosting two music radio shows: bimonthly at LYL radio and weekly at Silver Rain radio.
Consulting, Creative Strategy, Curation & more
Enjoy making things unique
Media, culture and event professional with over 20 years experience specialising in consulting for brands, festivals, and venues. The expertise spans: cultural positioning, concept development, artist booking, and audience engagement. Every project is designed to deliver impactful experiences that resonate with the audience, blending creative vision with strategic execution.What else? Dj, lecturer (e.g., recently spoke to Garage Academy students about music programming for venues), extensive traveller to distant places, sports devotee, food and wine connoisseur, jury member for the Moscow Gastronomic Festival 2024, AI enthusiast, CU creative club member.
Of course, that’s not all.
Curious to know more?
I see myself as a bridge between cultures
Check out these features in different media, where I share insights on my work in culture:Moskvich Mag “Why You Should Know Me” feature, 2024 →
Pravila Zhizni interview, 2024 →
Spletnik interview, 2023 →
The Blueprint career feature, 2021 →
Musical Life magazine interview, 2021 →
Buro 24/7 special project, 2021 →
The Blueprint special project, 2021 →
Esquire magazine interview, 2021 →
Moscow 24 TV channel interview, 2014 →
Afisha Gorod interview, 2013 →
Afisha Volna feature, 2012 →
Impossible attracts
Your story, my execution
What can I help with? Defining and fulfilling your cultural and creative needs. Whether it’s reimagining a brand, curating a memorable experience, or building meaningful collaborations, the approach is always rooted in a deep understanding of music, culture, and storytelling.Specialising in: brand strategy, music and culture programming, artist booking, event direction, partnerships, special projects, sonic experiences, playlist curation, all things radio.It’s not just about delivering ideas — it’s about creating memories for life.
Availabe worldwide
Let's create memories together
Always open to exciting collaborations across the globe — whether it’s a one-of-a-kind event, a creative cultural project, a partnership that makes an impact, or an innovative initiative I have no idea about (for sure curious to take part in experimenting).